How can I promote my Showcase?
The presenting and touring field places high value on professional relationships that develop over time between presenters, managers, artists, producers, artist agents and other presenting professionals. APAP recommends showcase producers research the types of artists with whom different presenters have worked previously and begin to develop a relationship with these presenters in advance of the conference. Complement your research with targeted mailings, telephone and individual personalized email contact. Develop a promotional plan to ensure your showcase is well attended.
Your promotion plan should include:
- A direct mail or targeted flyer invitation and/or press release to presenters.
- Personalized email announcements (not lots of generic e-blasts).
- Telephone contact with the presenters you feel are your strongest potential venue/programming matches.
- Use your website and any current online multimedia materials (audio, video, etc.) you have for the artist and artist's work.
- If you are also an exhibitor, promote your booth location with your showcase information and vice versa.
Are there ways for me to promote my Showcases once on-site at APAP Conference NYC?
If you are an exhibitor, you should have flyers available in your booth. Exhibitors, showcase producers and artists cannot place promotional and advertising materials of any kind in any common area of the hotel or at conference events, workshops and other showcases. No public announcements at any conference events, workshops or other showcases can be made about your showcases.
How does APAP assist in publicizing a Showcase?
APAP helps conference attendees find out about your showcase in the Showcase Listing Book and on the APAP|NYC website in an online showcase directory. The Showcase Listing Book is considered the most authoritative guide to the showcases taking place throughout New York City during the Members Conference. If you decide to showcase without being included in this publication, you risk losing the ability to find the broadest possible audience. Please keep in mind that you must be a current APAP member and a registered conference attendee in order to have your showcases included in the official APAP|NYC Conference Showcase listing and in the online showcase directory. APAP provides a kiosk onsite at the conference for registered attendees to find out about any late changes to showcases that are listed.
- Showcase Listings: $70 per listing
Any registered conference attendee may purchase a showcase listing for $70 per listing. APAP promotes showcases in our Showcase Listing Book distributed onsite to registered APAP|NYC attendees and in the online showcase directory. APAP accepts showcase listings before and through the conference.
- On-site Showcase Listing Book: $1,950
Along with the online directory, this is the bible of showcase information. Attendees use the book onsite to finalize plans, look for opportunities to see new artists, and make their schedules. It is an excellent opportunity to provide the latest information about your organization's activities and showcase plans.
- Online Advertising: from $950
Place your ad online on the most-trafficked areas of the APAP|NYC website. Online ads will appear on each page view, providing advertisers with clickable links to their websites. This is a great way to communicate about your artists and their work.
- Tote Bag Advertising: $1,500
Get your message in the hands of each arriving presenter. Insert a CD, flyer, brochure, water bottle or pen.
- Elevator Video Sponsorship: $2,500
The NY Hilton video monitors provide an excellent opportunity to capture the attention of all conference attendees. The videos will appear on all elevators, commencing Friday, January 6 through Monday January 9. Each sponsor is provided (10) thirty second video clips in the sixty minute rotation.
- Inside Arts Conference Issue: $500 to $1700
The Conference issue of Inside Arts is a bonus distribution mailed to each and every member as well as provided to each attendee in their registration tote bag. This is an excellent opportunity to promote your artists and your exhibiting plans. Reservations due 11.21, materials by 12.01.
- Inside Arts Ad Savings for Sponsors
Extend your conference sponsorship with a year-round presence in front of the thousands of readers for Arts Presenter's premier magazine, Inside Arts.
- Platinum sponsors: enjoy 60% off the rate card
- Gold sponsors: enjoy 50% off the rate card
- Silver sponsors: enjoy 30% off the rate card
- Bronze sponsors: enjoy 20% off the rate car.
FOR SPONSORSHIP INQUIRIES CONTACT: John Fernandez, jfernandez@artspresenters.org, (888) 717-2727.
